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Toblerone Loses Swiss-Made Status due to Production Shift

Toblerone has been a popular chocolate brand for over a century, with its iconic triangular shape and Matterhorn mountain logo making it instantly recognizable. However, changes are afoot for the Swiss-made treat, as Mondelez, the US owner of the brand, is shifting some production out of Switzerland to cut costs. Hence, this move has led to bars losing their Swiss-made status and iconic mountain packaging.


The Iconic Toblerone Brand Faces Changes in Swiss Production

The Swissness legislation requires that food products claiming to be “Swiss-made” meet certain requirements. These products must be produced using at least 80% raw materials sourced from Switzerland. Moreover, milk and dairy products, specifically, must be 100% Swiss sourced.

Essential processing must also be done in the country, with few exceptions. Mondelez’s move to Slovakia means the brand no longer meets Swissness legislation, resulting in a packaging change to comply with the law.

The company will remove their Swissness claim from the front of the pack and change the description ‘of Switzerland’ to ‘established in’.


Toblerone Brand adjusts packaging to comply with Swissness legislation

The new packaging will feature a Toblerone typeface and logo with Theodor Tobler’s signature. He created the Toblerone brand in 1908 with his cousin Emil Baumann. The modernized mountain logo with a streamlined triangular aesthetic will pay homage to the brand’s Alpine roots.

The company says the other changes to the packaging also reflect Toblerone’s heritage. The Toblerone archives inspired the font and brand logo and include the signature of our founder, Tobler.”


Bern continues to play a central role in Toblerone’s history

The move to Slovakia comes at some cost. The company stresses that it has increased investment in its factory in Bern. This investment will increase the production of its 100-gram bars. It will happen in the “medium to long term.” This will ultimately produce 90 million additional bars per year.

“Bern is an important part of our history and will continue to be so for the future,” the spokesperson said.

While the relocation to Slovakia marks a strategic shift for the company, the increased investment in the Bern factory underscores its commitment to maintaining a strong presence in its historic roots. Expanding production capabilities for the 100-gram bars signifies a forward-looking approach, anticipating greater demand and ensuring the brand’s sustained growth.

Most Popular Toblerone Chocolates

Toblerone has been a beloved chocolate brand for over a century. Moreover, its unique shape and flavor have made it a favorite among chocolate lovers worldwide. Here are some of the most popular Toblerone chocolates:

  1. Milk Chocolate: The original Toblerone chocolate is made with creamy milk chocolate filled with honey and almond nougat.
  2. Dark Chocolate: The brand also offers a dark version of its signature bar for those who prefer a more intense chocolate flavor.
  3. White Chocolate: Toblerone’s white chocolate version is a sweet and creamy treat, perfect for those who love the taste of white chocolate.
  4. Fruit and Nut: This variant features classic milk chocolate with raisins and hazelnuts, making it a deliciously crunchy and fruity treat.
  5. Crunchy Almonds: This variant adds crunchy almonds to the classic honey and almond nougat filling, providing a satisfyingly crunchy texture.

No matter which flavor you choose, Toblerone chocolates will delight your taste buds with their unique combination of flavors and textures.

Toblerones classic


It remains to be seen how the loss of Swiss-made status and iconic mountain packaging will affect Toblerone’s sales in the future, but the brand’s loyal fanbase will likely continue to enjoy the same chocolate-honey-almond nougat they’ve come to love, regardless of where it’s produced.

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