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Wild Pharma

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Wild Pharma – Market leader in oral hygiene in Switzerland


A company with tradition
Ever since it was established in 1932, Dr. Wild & Co. AG has dedicated itself to the healthcare and well-being of people in their everyday lives with its portfolio of pharmaceuticals, oral care products, cosmetics, medical devices and food supplements. We are an independent, family-run company with roots in the Basel region of Switzerland. We are committed to our local production and make a multitude of our products at our own factory in Muttenz, Switzerland.


A family-based management
Dr. Wild & Co. AG is run by the Wild family, which is rooted in the region of Basel and has been committed to the company with conviction and passion since its establishment. The company has been successfully managed strategically and operationally by family members since its foundation and is still 100% family owned. Since 2017, the third generation, represented by Marcel Wild and Christoph L. Wild, took the operational helm of the company.


Swiss Professional Oral Care
Thanks to close and successful collaboration with dental institutes and practising dentists since the 1940s, we have a unique range of specially developed and innovative toothpastes, gels, mouth rinses and mouthwashes. These products are sold under the brand names Tebodont®, Emoform®, Emofluor®, Depurdent® and Emofresh® in Switzerland and in more than 40 countries worldwide. With their various innovative and exclusive formulations and compositions, they offer excellent solutions for:

  • daily dental care,
  • for the management of specific needs and problems (e.g. sensitive teeth, gum problems)
  • and for oral health in the broadest sense.

Manufacturing and Development
In our new factory built in Muttenz, Switzerland in 2007 we manufacture our toothpastes, gels, mouth rinses and mouthwashes from the Oral Care range.

These products are therefore not just “Swiss Made” but “Wild Made”.


Global presence
We market and sell our products in Switzerland through various distribution channels – OTC, clinical/hospital care, dental care – and work with a highly qualified and experienced sales force. We also commercialise many of our products together with long-standing partners and distributors in more than 40 countries. Our geographical focus is on Europe, the Middle East and Asia. In Switzerland, our products have always been available exclusively in the specialist trade.

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