The Federal Office of Armament Armasuisse has signed the company Kambly SA as a new licensee for the Swiss Military brand.
Kambly SA manufactures the Military Biscuit supplied to the Swiss Armed Forces. They are now marketing it in a new presentation for the civilian trade under the Swiss Military brand, according to the Federal Office of Armaments Armasuisse.
In doing so, Armasuisse is continuing to implement the commercialization of military brands, which has been called for by parliament since 2012, they added.
Exclusive license agreement
The Swiss family-owned company Kambly SA, based in Trubschachen BE, has been supplying the Swiss Army with traditional military cookies for many years. With the approval of Armasuisse, Kambly SA has also been supplying the civilian trade with these cookies in a different presentation from the official army packaging without a license for many years.
The exclusive license agreement that Armasuisse has now concluded with Kambly SA regulates the framework for the production and distribution of the “Military Biscuit” on the civilian market in Switzerland under the Swiss Military brand. The revenues from the license fees would flow into the federal treasury.
Commercialization of military brands
With the new license agreement, Armasuisse could further implement the commercialization of military brands, which the parliament also demanded. The 2012 motion 12.3667, “Registration of the Swiss Army, Swiss Military and Swiss Air Force Trademarks,” by the Security Policy Committee of the Council of States called on the Federal Council to better protect the military trademarks, enforce them against unauthorized third parties and license them. Previously, various companies had used the trademarks without surrendering royalties to the Confederation.
Since then, Armasuisse has concluded various license agreements, among others, with Swiss brands AG for the Swiss Military brand and other military brands for multiple categories of goods, with Hanowa AG and Chrono AG for the Swiss Military brand for watches, and with Breitling AG for the Patrouille Suisse brand, again for watches. Also, there is a long-standing exclusive agreement with Victorinox for the Swiss Army brand.
Final thoughts
- Kambly SA is now allowed to use the Swiss Military brand.
- The Swiss family-owned company has supplied the Swiss Army with traditional military cookies for many years.
- With the new license agreement, Armasuisse can further implement the commercialization of military brands, which is also demanded by parliament.
