In 1882, F. Neeser and E. Rohr von Staufen founded the company “Neeser & Rohr” in Lenzburg, Switzerland, to manufacture prams and bridge wagons. They faced competition and struggled to make a profit, but eventually succeeded by manufacturing components in-house and reducing transport costs. In 1889, Mr. Rohr passed away and Mr. R. Widmer joined the company as a partner, leading to a successful period of growth. In 1898, a barn belonging to the company burned down, but they were able to continue operations with the help of a competitor. In 1908, they installed a turbine and electrical lighting system in their factory. They faced competition from other pram manufacturers, but eventually entered into a pricing agreement with them. In 1906, Mr. Neeser stepped down as senior boss and his sons-in-law A. Widmer and G. Sandmeier joined the company as partners. The company continued to grow and in 1910 set up the first industrial gas production plant in Switzerland. In 1912, they decided to build a larger factory building and storage rooms. They also entered into a confidential exchange of ideas with a competitor, leading to further meetings and collaboration between the companies.
In addition to manufacturing prams, “Neeser & Widmer” began to diversify their product offerings in the early 1900s. They started to produce bicycles, baby carriages, and even furniture. They also expanded their reach by exporting their products to other European countries and even as far as South America.
During World War I, the company faced a shortage of materials and labor, but was still able to maintain operations. After the war ended, they were able to capitalize on the increased demand for their products. The company continued to grow and modernize its operations, introducing new machinery and technologies.
In the 1920s and 1930s, “Neeser & Widmer” faced increased competition from larger, more industrialized manufacturers. However, they were able to stay competitive by continuing to innovate and improve their products. They also expanded their advertising efforts, participating in trade shows and creating brochures and catalogs to promote their products.
In the 1940s, the company faced challenges due to World War II, but was able to adapt and continue operations by shifting their focus to producing goods for the war effort.
After the war, “Neeser & Widmer” continued to grow and modernize, introducing new products such as baby strollers and playpens. They also expanded their reach by opening sales offices in several European countries.
In the 1960s and 1970s, “Neeser & Widmer” faced even more competition from larger international companies and had to adapt to changing consumer preferences. They responded by introducing new designs and features, such as adjustable handlebars and reclining seats.
The company continued to evolve and innovate throughout the next few decades, but faced challenges from the globalization of manufacturing and increased competition from low-cost producers. Despite these challenges, “Neeser & Widmer” remained a well-respected and successful company in the industry for over a century.
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