As one of the most iconic chocolate bars in the world, Toblerone has a rich history.  Back in Switzerland, in 1908, Theodor Tobler and his cousin Emil Baumann invented the unique chocolate bar. Toblerone’s special recipe, triangular shape, and instantly recognizable logo are making this brand famous for all these years.

• The Matterhorn only appeared on the packaging of the Tobelarone in 1970. However, not on the front, but initially only on the two sides of the head.
• In 2000, there was a gentle redesign. The blue and white Tobler logo disappears, and the Matterhorn now appears on the packaging in its place.
• In 2018, this internationally-renowned chocolate packaging with its prismatic shape and sweet triangular content celebrated its 110th anniversary. And one thing is sure – the unusual idea of creating pyramid-shaped chocolate was a resounding success and quite deserving of a packaging icon.  Toblerone Milk Chocolate Bundle is one of these more exciting packages.

Shape, material, and packaging of Toblerone

Besides the shape and the material, a packaging layout also plays an important role. The inventors of Swiss export success Toblerone also managed to create a name with a high recognition factor. And “Tobelarone ” is indisputably a combination of Theodor Tobler’s surname and Torrone – a nougat-like dessert.

The Toblerone packaging’s triangular cross-section is still the most critical element of the company’s brand. Customers immediately recognize the box’s striking shape, regardless of size (jumbo, tiny, etc.). Toblerone Milk Chocolate Bundle is the true represent of the evolution of this beautiful chocolate over the years.