Privacy protection

As our customer, you expect the highest quality from both our products and the order process. To ensure highest standards in shipping and handling, we have to rely on technical aids. When you order from us, we will ask you for a range of personal data that we need to deliver our products. We try to limit its extent to the absolute minimum. We offer a password-protected online access to your account with a range of benefits. DATA STORAGE AND USE For purposes of data processing, swissmade.direct will store your personal data, update it upon your request and keep all information available for use at swissmade.direct. As swissmade.direct is the sole user of your data, we still remain responsible for the secure storage of your data. We therefore ensure that your personal data is only available for swissmade.direct. Any other service provider who will be charged with processing customer data will have to meet the same standards and will be included in swissmade.direct’s data protection scheme. swissmade.direct does require so-called cookies just to simplify the order process in our store and to improve your shopping experience. Third parties cannot read this information, nor will swissmade.direct make this information available to third parties. Swissmade Trading Ltd. collects and uses personal data only as necessary for the purposes for which it was obtained. Swissmade Trading Ltd. may use your personal data for some or all of the following purposes: Orders – to process and ship your orders and to inform you about the status of your orders. Account maintenance – to create and maintain your accounts with us, including administering any consumer loyalty or rewards programs that are associated with your account. Consumer service – to provide you with consumer service, including responses to your inquiries, complaints and general feedback about our products. Consumer service may be provided through various forms of communication, including via email, letter, telephone and online chat features. Consumer engagement – to get you more actively engaged with our products and services. This may involve the use or publication of consumer-generated content. Personalization – Swissmade Trading Ltd. may combine personal data about you collected from one source (e.g. a website) with data collected from another source (e.g. an offline event). This provides Swissmade Trading Ltd. with a more complete view of you as a consumer, which, in turn, allows Swissmade Trading Ltd. to serve you better and with greater personalization, including in respect of the following: Websites – to improve and personalize your experience on websites, using data such as account login information, technical computer information, and/or previous website usage information; Products – to improve Swissmade Trading Ltd.’s products, tailor them to your needs and come up with new product ideas. This includes the use of demographic information, consumer profiling information and consumer feedback; and Interest-based advertising – to serve you advertisements tailored to your interests. One way Swissmade Trading Ltd. does this is to match activities or information collected on Swissmade Trading Ltd. Sites with data collected about you on third party sites (i.e. data-matching). This type of advertising is also known as “online behavioral advertising” or “targeted advertising”. Such personalization is typically performed via cookies or similar technologies. Marketing communications – to provide you with marketing communications where you have opted-in to receiving such communications (including information about Swissmade Trading Ltd., its products and services, competitions and promotions). These can be shared via electronic means (e.g. SMS, emails, and online advertising) and via post. Social features – to offer you a number of social features, including the following: Website community features on a Swiss made Trading Ltd. Site – When you visit a Swissmade Trading Ltd. A site with a community feature and upload or share recipes, pictures, videos, artwork or other content, Swissmade Trading Ltd. may use and display the personal data that you share on such sites. Website viral features – Swissmade Trading Ltd. may use your personal data to offer you website viral features, such as a tell-a-friend program, where you can share certain news, product information, promotions or other content with family and friends. This typically requires the collection and use of personal contact information (e.g. names and emails) so that the selected one-time message/content can be delivered to their recipients. Third party social networking – Swissmade Trading Ltd. may use your personal data from when you interact with third party social networking features such as “Facebook Connect” or “Facebook Like”. These features may be integrated on Swissmade Trading Ltd. Sites including for purposes such as running contests and allowing you to share content with friends. If you use these features, Swissmade Trading Ltd. may have the ability to obtain certain personal data about you from your social networking information. You can learn more about how these features work, and the profile data Swissmade Trading Ltd. may obtain about you, by visiting the website of the relevant third party social network. Other specific purposes – We may use your personal data for other specific business purposes, including to maintain the day-to-day operation and security of Swissmade Trading Ltd. Sites, to conduct demographic studies or audits, and to contact you for consumer research. MARKET RESEARCH AND PROMOTIONS Cookies Cookies are small text files that are placed on your computer by websites and/or applications that you visit. They are widely used in order to make websites and/or applications work, or work more efficiently, as well as to provide information to the owners of the website and/or application. How and why do we use Cookies? We use Cookies to improve the use and functionality of our websites and/or applications and gain a better understanding how visitors use our websites and/or applications and the tools and services offered on it. Cookies help us websites and/or applications to your personal needs, to improve their user-friendliness, gain customer satisfaction feedback on our websites and/or applications (through designated partners) and to communicate to you elsewhere on the web. We do not use Cookies to collect personal information such as your name; however, we may link information contained in a Cookie to personal information collected from you by other means (e.g., general website and/or application registration). Functional Cookies These are Cookies which are set up to improve the functionality of the website and/or application. For example, Cookies that remember the content you previously viewed on the website and/or application or the email address and password you provided when registering during an earlier visit to the website and/or application. Cookies may also remember items you have previously placed in your shopping cart while visiting us. Using Functional Cookies, therefore, may allow us to serve you content tailored to your interests and save you the time of having to re-register or re-enter information when you re-visit a website and/or application or try to access certain member-only sections. On some websites and/or applications, Cookies enable us to store your favorite recipes, activities, points or high scores. We may also use Cookies to lockout underage users from certain activities. DATA PROTECTION To ensure that no personal data can be seen by third parties during data transfer, we use modern encryption technology. At the moment, we use Secure-Socket-Layer encryption (SSL) as proposed by international data protection agencies. Depending on your local browser, this enables an encryption of up to 128 bits.