Kambly es un nuevo licenciatario de la marca Swiss Military

La Oficina Federal de Armamento Armasuisse ha firmado la empresa Kambly SA como nuevo licenciatario de la marca Swiss Military.

Kambly SA manufactures the Military Biscuit supplied to the Swiss Armed Forces. They are now marketing it in a new presentation for the civilian trade under the Swiss Military brand, according to the Federal Office of Armaments Armasuisse.

In doing so, Armasuisse is continuing to implement the commercialization of Swiss Army brands, which has been called for by parliament since 2012, they added.

Acuerdo de licencia exclusivo

La empresa familiar suiza Kambly SA, con sede en Trubschachen BE, ha estado suministrando al ejército suizo galletas militares tradicionales durante muchos años. Con la aprobación de Armasuisse, Kambly SA también ha estado suministrando al comercio civil estas galletas en una presentación diferente al empaque oficial del ejército sin licencia durante muchos años.

El acuerdo de licencia exclusiva que Armasuisse ha concluido ahora con Kambly SA regula el marco para la producción y distribución de la “Galleta militar” en el mercado civil en Suiza bajo la marca Swiss Military. Los ingresos de los derechos de licencia fluirían al tesoro federal.

This exclusive partnership between Armasuisse and Kambly SA ensures the continuation of a cherished Swiss tradition and brings a unique connection between the Swiss military and civilians. The “Military Biscuit” has transcended its original military context to become a beloved treat for the general public, creating a shared experience that bridges the gap between the armed forces and everyday life. The regulated production and distribution under the Swiss Military brand not only maintain the authenticity of these cookies but also contribute to the national heritage, with the revenues from license fees supporting the federal treasury.

The collaboration between Armasuisse and Kambly SA also highlights the significance of preserving cultural and culinary legacies. As consumers savor the distinct flavor and heritage of the “Military Biscuit,” they become part of a story that goes beyond mere consumption. This final paragraph explores how such collaborations not only uphold the values of tradition but also foster a sense of national pride, as civilians partake in a culinary tradition with roots deep in the Swiss military history. In essence, the “Military Biscuit” becomes a symbol of continuity, connecting past and present, military and civilian, in the shared narrative of Swiss identity.

Comercialización de marcas militares

Con el nuevo acuerdo de licencia, Armasuisse podría implementar aún más la comercialización de marcas militares, que también exigió el parlamento. La moción 2012 de 12.3667, “Registro de marcas registradas del ejército suizo, el ejército suizo y la fuerza aérea suiza”, del Comité de Política de Seguridad del Consejo de Estados instó al Consejo Federal a proteger mejor las marcas registradas militares, hacerlas cumplir contra terceros no autorizados y licenciarlos. Anteriormente, varias empresas habían utilizado las marcas sin ceder regalías a la Confederación.

Since then, Armasuisse has concluded various license agreements, among others, with Swiss brands AG for the Swiss Military brand and other military brands for multiple categories of goods, with Hanowa AG and Chrono AG for the Swiss Military watches, and with Breitling AG for the Patrouille Suisse, again for watches. Also, there is a long-standing exclusive agreement with Victorinox for the Swiss Army.

This extensive portfolio of license agreements underscores the strategic vision of Armasuisse in cultivating partnerships that extend beyond traditional military realms. The subsequent paragraph delves into how these collaborations not only contribute to the diversification of products associated with the Swiss military but also serve as a testament to the enduring appeal and global recognition of Swiss craftsmanship. From timepieces with Hanowa AG and Chrono AG to iconic Swiss Army knives with Victorinox, each partnership reflects the Swiss commitment to precision, quality, and innovation, resonating across various sectors of consumer goods.

Final thoughts on the Swiss Military Brand and Kambly

1. Kambly SA ahora puede usar la marca Swiss Military.
2. La empresa familiar suiza ha suministrado al ejército suizo galletas militares tradicionales durante muchos años.
3. Con el nuevo acuerdo de licencia, Armasuisse puede implementar aún más la comercialización de marcas militares, que también exige el parlamento.