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Overview Victorinox

Victorinox is a Swiss company that manufactures pocket knives and other small, multi-purpose tools. Though the brand is best known for its iconic red pocket knife, Victorinox has expanded over the years to include products like watches, luggage, clothing, and fragrances.

Despite its growth in recent years, Victorinox was actually founded back in 1884 by Karl Elsener. Elsener created his first knife as a gift for his mother and named it Victoria after her. Shortly thereafter, he began mass-producing his knives and selling them out of a small shop near Victoria’s Chapel in Ibach-Schwyz, Switzerland. This became the basis for what would become one of the most famous brands in the world.

Today, Victorinox is headquartered in Ibach-Schwyz, and its products are sold around the globe. Over 330 million Swiss army knives have been produced since its founding, making it one of the most iconic brands associated with Switzerland (along with watches like Rolex). It continues to expand into new product categories while maintaining a reputation for quality and durability that has stood the test of time.

Victorinox’s growth over the years shows just how versatile a brand can be—starting as a small shop selling knives, it has evolved into a multi-billion dollar company manufacturing numerous high-quality products.

However, no matter which product category they enter or what new innovations they come up with, Victorinox always maintains its commitment to quality craftsmanship and innovative design. Their iconic red pocket knife has become a symbol of Swiss precision and craftsmanship worldwide and continues to grow in popularity today.

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