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Looking for the best Swiss Coffee online? You’ve reached the correct address!

Swiss-made products are well known for adhering to strict quality standards. And Swiss coffee is no exception.

We will talk more about three unique coffees in our shop – Ristretto Coffee, Nescafe Gold, and Nescafe Instant Coffee.

Let’s dive in!

Ristretto Coffee

Get a powerful coffee experience at home with Cafe Royal Ristretto Coffee Pods!

Cafe Royal Ristretto

These office pads are compatible with Nespresso Professional and specifically for use in your Nespresso Pro Machine.

Ristretto coffee is one of the best alternatives out there for Nespresso!

  • The highest quality
  • Sustainably produced coffee
  • Coffee comes from plantations with the Fairtrade or Rainforest Alliance logo
  • Premium Swiss coffee
  • Strong flavor
  • Intense roast flavors
  • Fruity dark berries flavor

These office pods protect the coffee powder inside and its aromas. The aluminum composite foil pads keep the coffee powder inside fresh and long-lasting.

Because of the aluminum composite foil, they fit your Nespresso machine without damaging the latch-on mechanism. Independent consumer and expert tests confirm that Cafe Ristretto tastes good, forms a perfect crema, and is highly suitable for the Nespresso Coffee Machine.

You can order this fantastic Swiss coffee any time in our store!

Nescafe Gold

Nescafe Gold de Luxe provides you with a rich coffee experience essential to start your day!

You can use this 100% pure coffee pack to make at least 110 cups of delicious coffee, just the perfect size to share with your friends or co-workers! On top of that, it’s straightforward to make – use 1 to 2 teaspoons per cup. Next, pour simmering water but not boil, and voilà! Your drink is ready, and we are sure you will love it!

Nescafe Gold De Luxe 200 g
Nescafe Gold De Luxe 200 g

Nescafe selects only the best beans for their coffee. So, before beans reach your cup, you can be sure that they have more than sufficient quality for a super delicious coffee. Moreover, each mug is produced with 100% Arabica and Robusta beans, which you will absolutely love!

So, to start your day with the right Swiss coffee taste – choose Nescafe Gold de Luxe!

Nescafe instant coffee

Nescafe instant coffee is an Italian-style solid coffee. Also, it’s a natural source of antioxidants and 100% pure coffee.

You shouldn’t choose between flavor and speed when it comes to Swiss coffee. All’Italiana’s bold taste means your caffeine-addict won’t miss Gold Blend’s reliable yet milkier tones.

Nescafe Gold All Italiana 200 g
Nescafe Gold All Italiana 200 g

The Gold instant coffee All’Italiana is prominently roasted for a full and smooth taste with just enough caffeine to enhance your day without producing an unpleasant jolt or head rush.

Nescafe instant coffee is available in a variety of flavors. It can be enjoyed hot or cold. They also offer a variety of instant coffee products, including cappuccino, latte, and mocha. Instant coffee is a good choice for those who want to enjoy a cup without brewing it themselves. It is also a good choice for those who do not have time to brew a coffee.

Get Swiss coffee online

Swiss Made Direct is the single online store with authentic Swiss products and the only one where the “Swiss-made” difference is shown. Also, we became the official international representative of “Swiss Label.”

Order Swiss coffee and get the trackable, insured parcel delivered:

  • Straight to your door,
  • Wherever you are in the world,
  • Directly from Switzerland,
  • Available at a flat rate until 2kg and more.

Do you love Goldfish snacks? If so, you’re lucky! At Swiss Made Direct, we have the best Swiss Original Goldfish Crackers!

They are tasty, delicious, and fun. It can be a great companion for getting together or ideal for snack time.

The origin of Goldfish snacks

The origin country of Goldfish snacks is Switzerland. In the early 1900s, a man named Julius Maggi invented a process of extrusion cooking. This process helped create the original Goldfish cracker.

The original Goldfish cracker contained wheat flour, cheese, and vegetable oil. This combination of ingredients makes for a tasty, delicious, and fun snack. It quickly became a popular snack in Switzerland. In the 1950s, Goldfish crackers were introduced to the United States and have been a popular snack ever since.

Why are Swiss Original Goldfish Crackers so unique?

Swiss Original Goldfish Crackers contain high-quality ingredients, like many pink snacks or chocolate snacks.

Being a food product from Switzerland is also a huge advantage. Our country has a long history of making high-quality snacks. In fact, Switzerland food is famous worldwide for its high quality.

Kambly Original Goldfish Crackers, why it’s unique?

The Kambly Goldfish crackers contain the best Swiss ingredients. The gold color is unique and eye-catching. So, grab a handful of these delicious fish-shaped Swiss savories and make your moment special. The crispy, cheesy Goldfish snacks are addictively tasty & delicious! The crackers produced by Swiss brand Kambly come in many flavors as well.

swiss-original-goldfish-crackers Kambly Original Mini Goldfish Crackers
  • Authentic goldfish are baked, not fried. Hence, they are craved by health-conscious people compared to classic crackers.
  • The crackers come without artificial flavors, food dyes, or chemical flavor enhancers.
  • The Swiss goldfish cracker is tasty and ideal for snack time. It is produced by following the highest standards & using handpicked ingredients.
  • Kambly’s goldfish cracker comes in a small, easy-to-carry package—ideal for carrying around on your outdoor adventure.

What’s the difference between Kambly & Pepperidge Farm Goldfish Original Crackers?

There’s almost no difference between these two. The only difference is that Pepperidge Farm is an American brand name, and Kambly is Swiss. Hence, the product is the same.

You maybe even heard the quote “the snack that smiles back.” It’s about Goldfish Original Crackers.

People from all over the world are enjoying Swiss original goldfish crackers! Become one of them!

We celebrate the Swiss National Day on August 1. It commemorates the anniversary of the Swiss Confederation in 1291.

The day is a public holiday in Switzerland, and the Swiss diaspora also celebrates it around the world. In Switzerland, it is traditional to celebrate with a picnic or BBQ, and many towns and villages hold special events such as concerts, street markets, and fairs.


A Swiss National Day history

The Swiss National Day commemorates the Old Swiss Confederacy’sConfederacy’s founding, an alliance of three cantons formed in 1291 to defend themselves against the Habsburg Empire. The Confederacy eventually grew to include eight cantons and became known as the Swiss Confederation.

In 1848, a new constitution transformed the Swiss Confederation into a federal state. The holiday has been celebrated since 1891 – the 600th anniversary of the Confederacy’s founding.

This day is not only a celebration of Switzerland’s history and culture but also a day to celebrate diversity. Switzerland is home to people from all over the world, and this diversity is one of our country’s strengths.

On Swiss National Day, we celebrate our unity in diversity and our commitment to being an open and inclusive society.


Swiss traditions on Swiss National Day

Many traditions take place on the Swiss National Day. 

  1. One of the most popular is the eating of Swiss cheese fondue. Fondue is a dish that originated in Switzerland, and it is made with melted cheese and bread.
  2. Another popular tradition is the lighting of bonfires. Bonfires are traditionally lit on mountainsides, and they are a symbol of Swiss unity.
  3. The lighting of bonfires is also a tradition in many other countries, such as Germany, Austria, and Liechtenstein.
  4. In some parts of Switzerland, it is a tradition to ring church bells at midnight on Swiss National Day. It symbolizes the freedom of the Swiss people.

How do we Swiss National Day?

We celebrate this day in various ways, but one of the most popular traditions is having a picnic or BBQ. Many towns and villages also hold special events such as concerts, street markets, and fairs.

In Switzerland, it is traditional to decorate houses and public spaces with Swiss flags and flowers. It is also common to see people wearing traditional Swiss clothing such as dirndls and lederhosen.

The Swiss National Day is a time for family, friends, and community. It is a day to come together and celebrate all that we have in common. It is also a day to reflect on the values that make Switzerland a great place to live.


Celebrating independence, neutrality, and multiculturalism

We value our independence and our neutrality. Switzerland is a peaceful nation relying on human rights and the rule of law. We are a country of contrasts, where different languages, cultures, and religions coexist in harmony.

On Swiss National Day, we celebrate these values and all that makes Switzerland a special place to call home.

Every true chocolate lover knows that the best Swiss chocolate brands offer outstanding quality. The Swiss produce about 150,000 tons of chocolate per year. Swiss people consume most of that chocolate, of course. Let’s be honest, the Swiss know what’s good for them.

Yet, Swiss chocolate also enjoys a remarkable reputation worldwide. That’s why we came up with our list of top 15 Swiss chocolate brands and their products you have to try! Each brand is unique and has its own advantages. But the most important thing they all have in common is the Swiss quality and finest ingredients. Continue reading to check them out and find the one you like the most.

Here are the best Swiss chocolate brands

Toblerone Brand

Toblerone is one of the most famous Swiss chocolate bars there is. It’s well-known for its long-lasting flavor and delicious taste. The name originates from the family name “Tobler” and “torrone”, the Italian word for nougat. Jean Tobler’s chocolate products were top-rated at the end of the 19th century.

Hence, in 1899 he founds with his sons the “Fabrique de Chocolat Berne, Tobler & Cie”. When his son Theodor took over in 1908, he invented a unique new chocolate: the Toblerone triangle! With its exceptional formula, the triangle chocolate bar became the best Swiss chocolate.

Toblerone ingredients are only pure Swiss milk, natural honey, and the finest raw materials. If you are a chocolate lover, you must take a bite of this Toblerone.

Although Toblerone maintains its classic taste and shape, they continue to innovate. Thus, there are white Toblerone, dark chocolate, and even crispy coconut flavors. And for true Toblerone lovers, there is a giant Toblerone bar that contains 4,5kg of chocolate!


Cailler brand

Cailler is Switzerland’s is one of the oldest Swiss Chocolate Brands in existence. Francois-Louis Cailler founded the company in his hometown of Vevey. Since 1820 they produce the highest quality chocolate products. Consequently, the company is one of the most renowned Swiss chocolate brands today.

Discover chocolate bars, pralines, and branches in a variety of rich flavors. Try this Cailler chocolate and you will understand why Swiss chocolate is truly the best in the world! You will experience an unforgettable creamy texture and rich flavor!

Lindt brand

Lindt chocolate manufacturer is a true master of this art. They have been developing and refining their unique recipes since 1845. They start with a selection of the finest raw ingredients, which they transform into exquisite creations that delight the young and old!

From creamy milk to dark chocolate, the brand continuously develops new Lindt chocolate flavors which surprise all chocolate lovers. The Swiss chocolate pioneers combine tradition with creativity to bring you the best products that money can buy. Tate the Lindt chocolate now!

Frey brand

Frey is another top-class Swiss chocolate brand, steeped in tradition since 1887. They are not as big as Toblerone, but they have a prestigious role in the Swiss chocolate scene. What started as a small company owned by brothers Robert and Max Frey has now turned into a globally known brand. The best thing is their enormous variety, with over 50 different shapes and fillings such as ganache, gianduja, cream, or praline. This Frey chocolate will definitely put a smile on your face!

Ovomaltine brand

Ovomaltine is one of the oldest and best-known branded products, not only in Switzerland but also worldwide. Consumers use it as a breakfast food and sports drink in 110 countries around the world. The story begins in 1865 in a laboratory in the old town of Bern. The chemist, Dr. Georg Wander, was looking for a solution for the then widespread problem of malnutrition. Then, he developed a malt extract, which was the basis for the iconic power food. The original recipe, which remains the same to this day, contains barley malt extract, egg, milk, and the highest quality cocoa.

Today, it is among the 20 most famous and well-known Swiss brands. Ovomaltine is sold in over a hundred countries and is very popular among consumers of all ages. In some countries, it’s known as Ovaltine.


Stella Bernrain Brand

Stella Bernrain, a high-quality Swiss Chocolate producer, laid its foundation in 1925. Chocolate Stella Bernrain transforms gourmet ideas into high-end delicious chocolate. Hence, the brand is recognized for its strict quality standards. All their products are made with exquisite ingredients, love, and certainly with the utmost care. No matter which Stella Bernrain you choose, it will leave you wanting more!

Camille Bloch Swiss Chocolate

Chocolates Camille Bloch SA is a traditional family chocolate factory that was founded in 1929. Today, it is one of the largest chocolate manufacturers in Switzerland and employs 180 staff. Furthermore, the company uses natural ingredients for making Torino, Ragusa, and liqueur chocolate specialties. Quality is the top Camille Bloch priority!

Camille Bloch used a mass of ground hazelnuts and whole hazelnuts to fill a bar of chocolate. He poured this mixture into successive layers and cut them into rectangular bars. Hence, the Ragusa chocolate was born.

Today, the Ragusa chocolate bar still possesses the original characteristics – the same recipe, the traditional method of manufacturing, and, of course, the same rectangular shape.

The cult chocolate bar won the hearts of Swiss consumers with its smooth praline filling, whole hazelnuts, and original rectangular shape. Most importantly, it is 100% natural!


Favarger Brand

Favarger is a Swiss chocolate-making organization established by visionary Jacques Foulquier in 1826. It is located in Versoix, Canton of Geneva, Switzerland.

The brand strives to deliver the most excellent experience to the consumers. Therefore, they incorporate and control strictly every part of the chocolate-making process. Everything gets checked thoroughly, from the selection to transportation of cocoa beans to the creation of original recipes.

Enjoy these delicious, creamiest, and mouthwatering Favarger chocolates with different flavors from your home! We deliver products directly from suppliers to ensure you are getting the best product you deserve.


Maestrani Chocolate Manufacture

Maestrani is a Swiss chocolate company that offers a select range of chocolate specialties. In their factory in Flawil, St. Gallen, they produce excellent chocolate and confectionery treats under the brand Minor and Munz.

Minor is all-natural chocolate. Since the brand does not add any artificial flavors or aromas to its products, all you will taste are high-quality natural ingredients. They combine creamy chocolate with Swiss milk and add roasted hazelnut chips, in addition to vanilla extract directly from the pod!

In Switzerland, every child is familiar with the name “Munz”. Hence, every child feels great with a piece of Munz chocolate in their hands. 

Let’s start with a little bit of history first. The romantic Swiss village of Gottlieben had the two most famous inhabitants. First is Queen Hortense Bonaparte, who lived at nearby Schloss Arenenberg from 1817 to 1837. Afterward, her favorite son, the later emperor of France, Louis Napoleon III, also became a lover of the mouth-watering Gottlieber wafer rolls.


For many years now, Gottlieber’s traditional mix in red, green, and blue has been popular with young and old alike and is by far their top seller.

The melt-in-your-mouth praline filling contains roasted hazelnuts and premium cocoa paste. It’s also the basis of the mocha filling, combining perfectly with the finest arabica coffee. Gianduja filling will enchant you with its delightful taste of roasted hazelnuts while enticing you with a coating of organic dark chocolate.

In a word, Gottlieber traditional mix of praline, mocha, and gianduja is the best composition you can find. There are many Swiss Chocolate Brands available out there, but this chocolate is unique. Try and see for yourself!


Läderach brand

Laederach chocolate stands for high-quality, hand-made Swiss chocolate specialties. They are known to be the hallmark of pure chocolate sensation. Moreover, the brand is also recognized to be the very best in its industry niche.

Their premium souvenir chocolate praline box is a truly unique gift, harmonious in taste and in presentation. For an exquisite chocolate experience, turn to our lovely sweet box and you will never be disappointed! Discover a pleasure for all senses!


Kagi Brand

The well-known Kagi received its name from the founder, Otto Kägi, who added and shortened the French word for wafer, “gaufrette”. Since 1958, their home was Toggenburg, using only high-quality, pure raw materials.

They follow a traditional recipe for over 50 years using pure, natural ingredients and homemade Swiss milk chocolate. 

The leader among wafer specialties – the Kagi Classic Chocolate Wafers! Since they are covered with fine Swiss chocolate, these Swiss wafers will absolutely melt in your mouth. Enjoy them during meetings, during coffee breaks, or as an afternoon snack.

Caotina brand

Caotina Swiss chocolate brand is famous for its years of experience in making the best chocolate products by adhering to strict Swiss standards. And when you try their choco powder from authentic Swiss shops like Swissmade Direct, you will definitely like the experience!

This choco powder is the perfect chocolate indulgence for the discerning connoisseur. Made with real Swiss chocolate Caotina offers the original full taste experience of drinking chocolate.


Bachmann bakery

Last but not least – Bachmann! Bachmann is the market-leading bakery in central Switzerland. For 120 years, the Bachmann company has provided bread, delicate pastries, and specialties of the very best quality. Their bakery at Lucerne produces more than 500 different fresh products every day, using recipes handed down through the generations.

What makes this brand unique compared to other Swiss Chocolate Brands? One of the most unbelievable facts is that they use 65 tonnes of chocolate every year. Besides, they make 40 different varieties of bread and 30 types of pralines every day. Furthermore, they create almost 400 wedding cakes every year! Impressive isn’t it?


To sum up, all of these brands have one thing in common: a passion for innovation and a great love of chocolate. From the cacao bean to the end product, they focus on high quality and impeccable taste. For all of these reasons, we can safely say that no matter brand you chose, their chocolate will bring instant happiness to your taste buds and soul on every single bite.

Get the best from Swiss Chocolate Brands

At Swissmade Direct, we have a vast collection of Swiss chocolate from various brands. If you want to try different Swiss chocolate, we can fulfill your needs. Browse through our online selection and order today. We’ll deliver to your doorstep!

Adventures never stop! Autumn is coming, and for some people, it is even the best season for traveling. Camping, hiking, or cycling are some of the best activities you can do in Switzerland. Therefore, getting the best Swiss backpacks and bags should be mandatory for any of those journeys. In our offer, there is a variety of different equipment, but we decided to give you our suggestions. There are multiple Wenger backpacks and Swiss Army bags, but also many other excellent choices. Here are the 12 best Swiss backpacks and bags you can shop in 2021!

Original Swiss Backpacks

Wenger Synergy Deluxe Backpack

Keep up with the most demanding of schedules with the spacious Wenger Synergy Deluxe backpack. It provides all-day comfort and superior protection with features such as the Triple Protect compartment for a 16” laptop. CaseBase stabilizing platform will keep your bag standing upright. Also, there is a SmartOrg – ultimate organizer with a large zipper opening. You have a dedicated tablet pocket and quick pocket for easy access to essentials. Finally, there is a smart charge external USB plug with a charging cord. Everything you need in one place!


Wenger WaveLength Swiss Backpack

Stylish and lovely – Wenger WaveLenght Backpack offers outstanding organization as well as dedicated laptop and tablet compartments. Mesh side pockets are there to hold a water bottle or umbrella. Also, there are pad pockets for laptops and tablets, as well as the Pass-Thru trolley strap. Most importantly, it has the essentials organizer which keeps items like cords, chargers, and business cards neat and accessible.

Wenger SkyPort Swiss Backpack

The Wenger Skyport backpack is a modern business backpack with RFID protection and shock-absorbing shoulder straps. There is a CaseBase Stabilizing Platform that keeps the bag standing upright. Also, there is one more addition – Pass-Thru grabs handle slides over the handle system of wheeled luggage for easy travel. Most importantly, this backpack has a Triple Protect 16″ laptop pocket and a bit smaller (12″) tablet pocket. One of the most useful Swiss backpacks and bags out there!


Wenger Laptop Bag: Wenger Source

This slim Wenger Source laptop bag offers perfect protection for your electronic devices and documents. Essentials organizer includes a dedicated 10″ tablet pocket with anti-scratch lining. Also, there are file compartments for document storage.


Swiss Army Exclusive Rucksack

The Swiss Army Exclusive Rucksack or Swiss army backpack is made of an old army wool blanket. Hence, it is dimensionally stable and waterproof. From the outside, it has an inner compartment at the front, which is accessible through a zipper that is 22 cm long. The compartment design of the Swiss Army Rucksack is very generous. In the interior, there are still various internal pockets. One of the most original Swiss army backpacks you can imagine!


Swiss Bags

Swiss Army Sporty Travel Bag

The Swiss Army sporty travel bag is an elegant sport and travel bag made of an old Swiss army wool blanket and inside out of truck tarpaulin. Thus, the travel bag is dimensionally stable and waterproof. It also corresponds to the size that can be taken as hand luggage on the plane. One of the most original of all Swiss backpacks and bags in our offer.


Swiss Army Shopper Bag

Swiss Army shopper bag is made of old Swiss Army blanket and out of truck tarp decorated. Therefore, it is dimensionally stable and waterproof. It is very robust and has access from the inside compartment (about 19 x 19 cm) which can be locked with Velcro.

Swiss Army Necessaire Bag

Swiss Army necessaire bag is made from old Swiss army rug (outside) and from truck tarpaulin (inside). The bag is handmade in Switzerland. There is an all-around zipper, which makes the necessaire particularly easy to open. The strap is made of webbing.

Ethno Line Toiletry Bag

Ethno Line toiletry bag is made in Switzerland by hand. There is a large transparent utensil compartment with zipping, mesh pocket with zipping, double zip pocket RV. Also, it has an external back pocket with zip and a hook for hanging. The strap is made of webbing. And, of course, Velcro is always there.

Elegance Swiss Army Travel Bag

The outside dimensions of this bag are about 50 cm long and 23 cm wide, and the maximum height is about 35 cm. It has short, ergonomically shaped straps and a long, adjustable carrying strap with a comfortable carrying pad. The long strap is also removable by carabiners. At the top center is a long zipper, through which you can fill up the bag comfortably.


Swiss Army Cross Body Bag

The side cross-pocket medium is a bag for him and her. On the inside back wall, there is a special, variable separation compartment, which has an A4 cross-section block in it. On the outside, there is again an assortment for a mobile phone, three pens, and three different flat compartments. Between this compartment and the outer inner wall, there is still room for some writing utensils, books, or other utensils.

Swiss Army Document Case

The Swiss Army document case is a wonderful folder that can hold almost the entire office stuff.  This folder is made of an old Swiss Army rug as well as the truck tarpaulin. The Swiss Army writing folder Deluxe is doubly composed and inside each plastic, there is a plate incorporated, which gives additional stability.


Father’s Day is coming very soon, and it sometimes seems this holiday is in the shadow of others, which is unfair! It lacks significance like Easter or Christmas, and there is no such passion as for Valentine’s Day. Also, it is not as popular as Mother’s Day throughout the world. This doesn’t seem right at all, and this year is the perfect moment to change our approach to this awesome day!

Why is it important to celebrate Father’s Day?

Well, the father, as one of the key figures in our lives, is someone who was always there for us. He taught us everything! From basic, childhood things to some random, cool stuff which are also more than welcome.

He brought you to watch the football game live for the first time. The same applies to the music concert or the cinema. Also, you went fishing or hiking together. He taught you how to ride a bicycle. The first time you felt the seawater was with him. Father bought your first ice cream. He was playing games with you but was also helping you with the homework if it is necessary. He was there to hug you when you were crying. And when you were growing up, he was there to teach you all the life lessons, regardless of the situation. The best life coach you’re ever going to have! And most importantly, all mentioned things he did because he loves you more than anyone and anything else.


But, how to prepare a memorable Father’s Day?

You already know your father’s passion and what he likes the most is. However, in case you are wondering how to surprise him, we’ve decided to suggest some ideas about how to entertain him and make him feel great for the upcoming Father’s Day.

If your father is a movie fan, you can watch together his favorite movie as you did years ago. It will evoke some old memories when you were spending much more time together. Also, he will notice that you were thinking about him and that you remember the good old times. However, if he prefers to watch new things, you can go to the cinema and enjoy some of the latest Hollywood blockbusters.

Also, you can prepare his favorite meal for dinner. And if he was the one who taught you how to make it back in the days, then it is undoubtedly the right thing to do! Ask your mother, brother, or sister to help you, and then eat together. His heart will be full of sweetest emotions. But, if you’re not that great of a cook, you can always go to the restaurant and order some good wine together with his favorite dish.

The picnic is always a good idea, too! Especially if he likes spending time in nature, fishing, hiking or hunting. You probably remember last time you were together cooking meat outside. Make it look like he did it for you back in the days. Go along with other members of the family and prepare everything he likes. If it seems like a good idea to you, but you wonder how to do it, here you have some of our suggestions.


And finally, the only thing remaining is to think about the present! We’ve already mentioned that the father is one of the key persons in everyone’s life. Therefore, you should glad him with the best gift he can think of, with something he wants the most and what has the infinite value. And you know there’s nothing better than the high-quality Swiss made gifts!

What have famous people said about a father?

In the end, let’s see some of the nicest quotes and thoughts about the key figure in our family.

It is a wise father that knows his own child. – William Shakespeare

One father is more than a hundred schoolmasters. – George Herbert

The older I get, the smarter my father seems to get. – Tim Russert

My father gave me my dreams. Thanks to him, I could see a future. – Liza Minnelli

No man I ever met was my father’s equal, and I never loved any other man as much. – Hedy Lamarr

It’s so great that, besides Mother’s Day and Father’s Day, we have an international holiday to celebrate all family members and the importance of the family as the backbone of society. International Family Day is an excellent opportunity to remind ourselves that family as a unit is still the “framework” within which we function as humanity.


Raising awareness

This holiday is held every year on the same date – May 15. Besides celebrating families and raising awareness about family problems around the globe, it’s also an important day for communities and cultures. The reason is the same. The family is the essence of any community, regardless of how small or big it is.

On this day, it’s super important to be thankful for having your own family and also, to acknowledge and emphasize with families that are experiencing difficulties, especially during these COVID-19 times. Therefore, days like this one are crucial to spread awareness about family issues worldwide.

Why is International Family Day so beneficial?

Besides raising awareness, there are plenty of other reasons why we should celebrate families.

The first one is, obviously, the reminder that family is the key element of society. Who knows what would have happened with each of us without the support of our families.


In our formative years, the family is still the number one guide throughout new cognitions about life. Also, in adulthood, you still get direct support directly from the members of your family.

Finally, since we’re all aware that not all families are perfect, you can also celebrate people in your life who you consider being your family – even if they’re not your blood relatives.

Strengthening communities

As we already stated, family is the backbone of community (and society in general). So, the logic is simple – by strengthening families, we’ll strengthen our communities as well. Support each of your family members to be the best version of themselves. When we all gather together as such, we can inevitably grow as communities/societies. And hence, create a better world for everyone.


Every family is unique

Celebrating all families on this day doesn’t mean that we should give up on the fact that every family is unique. We all have our physical and psychological differences, which is exactly what we need to nurture together! Let people be themselves and support them in growing as individuals and parts of families.

Uniqueness doesn’t divide – it connects people!

International Family Day at Swiss Made Direct

In the end, we wish you all to celebrate International Family Day with your loved ones. If you want to give a special gift to any of your family members, feel free to browse through our shop!

What is the first thing that comes to your mind when you think of Switzerland? Probably the Swiss Alps and skiing, but also watches and chocolate. This completely makes sense, especially if you still didn’t have time to visit our beautiful country. However, people who are more related to Switzerland and well-known Swiss made products know that it’s all about three things – perfectionism, precision, and punctuality. Swiss watches are, of course, the most famous representatives of this “triple P” formula. But the thing is – the same applies to all other products that are truly Swiss made. And the best natural Swiss skin care products are no exception.

Swissforce Pharma – best Swiss skin care products

Imagine a perfect match of two different things in any industry. How does it look like? How would you describe it? We don’t want to sound smart or arrogant, but yes, we kind of now the answer.

Modern products require the latest technological solutions, that’s inevitable. However, when you combine the recent tech innovations with all-natural ingredients with numerous health benefits, you get the best of the best. Science + nature = brilliance.

Swissforce Pharma products rely on innovations and inspiration of their creative team, but also, as we mentioned, on the soft touch of mother nature. Each of these products has its own special purpose. Depending on which issue you have with your skin, one of Swissforce Pharma products can FOR SURE help you get over your skin issue.

So, let’s go deeper into the best Swiss skin care products to better understand their true power and quality.

Age Spot Serum

Swissforce Age Spot Serum prevents the appearance of age spots and uneven skin tone. Also, it reduces the appearance of pigmentation disorders – age spots, dark or brown spots, and other uneven skin tones. Thanks to Niacinamide and hyaluronic acid, it offers optimal hydration and provides a healthy appearance. This dark spot correcting serum is particularly effective in combination with sunscreen during sun exposure.


Anti Couperose Daily Balm

It prevents the appearance of redness of the skin and thread veins. Besides hydrating the skin, this anti couperose cream visually corrects redness and strengthens the skin. The goal is to preserve its harmonious and soft nature. Swissforce natural ingredients formula includes calendula, red vine leaf, rosa gallica, ginkgo biloba, cress sprout, and marine algae extract. Hence, it’s a true strength of the best natural Swiss skin care products.


Spider Veins Cream

It’s a daily legs cream that prevents the appearance of redness of the skin and thread veins. Besides soothing the skin and stimulating skin regeneration, it visually corrects redness. In case you wonder how – it’s because of natural ingredients and light green tint. Because of it, the skin will preserve its harmonious, soft, and even nature.


Swissflex Joint Massage Cream

Swissflex cream maintains joint mobility and improves your body flexibility. It helps to improve body comfort as well. With soothing and moisturizing properties, the joint massage cream has a pleasant cooling sensation upon application. Once you apply it, you’ll also feel a warming sensation. This joint massage cream is Swiss made to the highest quality standards. The best natural Swiss skin care product at its finest.


Switzerland is a European nation well known for its political and military neutrality and, of course, great food and outstanding & sophisticated tools. However, those are the characteristics of an entire country, but what about the Swiss people? What are their characteristics? Today, we will go beyond the stereotypes and make a list. 

Let’s start exploring Swiss people!


Swiss people respect community rules and orderliness. However, they also do have an exceptional mentality of offering individual freedom. Swiss people do not pollute. They take cleanliness very seriously and give importance to their neighbors as well. For instance, you won’t hear any loud music after a particular hour. People are very respectful of each other, which has been part of the Swiss culture for a prolonged time. Everyone follows the guidelines and social norms. If one deviates and does unexpected behavior, people will call out for it.



Swiss people are exceptionally good with their money. And for this, they are proud of it. Most of the population is well educated and has a good job, which helps them have a quality lifestyle. They are good with money, and it doesn’t mean you can ask a person how much they earn. Yes, that’s right. Swiss people, most of the time, do not discuss their earnings. So, if you meet a Swiss person, now you know what topic you should not get into!


Swiss people are punctual. And they carry the sense of the importance of time everywhere. For instance, take the railway as an example. If somehow a train is running late, the delays will be announced in exact minutes, and they will adhere to that announcement. What does it mean? Well, it means, if the authority informs the train is coming in 3 minutes, it will come in 3 minutes! And why won’t they be punctual? In the end, Swiss people are the marvelous watchmakers! So, if you want to meet a Swiss person, be there on time!



Switzerland is a federation of different regions. Therefore, the country is diverse, and you will feel that if you travel through the country and interact with people from other regions. It is quite amongst Swiss people to speak in more than one language. Our country has four comprehensive spoken languages- German, Italian, French, and Rumantsch. If you meet a person from Zermatt, he or she may talk to Italian and French. On the other hand, Gstaad’s person may use French or German to keep the conversation going. And this is why it is not uncommon to find Swiss people speaking multiple languages.

Warm & Friendly 

Swiss people generally keep to themselves. Sometimes they can come off a bit cold to a foreigner, especially in the big cities. Because they keep to themselves and have the highest standard of privacy, it is hard to approach. Maybe because in the big cities, people are more business-oriented. And this kind of behavior is relatively common among the big cities around the world. On the other hand, people from the countryside can be friendly and welcoming. In general, Swiss people might be hesitant to make a stranger friend; however, with time and conversation, you can easily break that barrier!



The Swiss like high-quality products. Good food, shoes, clothing, success at profession, and accomplishing greater heights through working smartly. In short, Swiss people are perfectionistsThis characteristic can be observed through Swiss-made products as well. Everyone knows how much effort and resources Swiss companies and Swiss people put into making a product perfect. For instance, a Swiss-made watch is well known for its quality craftsmanship and Swiss-made cheese and other products. And this perfectionist culture is also a common practice amongst the Swiss countrymen. They prefer to do things right. A below standard job is a taboo, and every Swiss person avoids it.

Respectful & law-abiding 

Swiss people respect nature and animals. It’s the reason the country has strong laws regarding the protection of the environment and animals. They take nature very seriously and work very hard to keep the delicate balance of greens intact. The love for the environment derives from their passion for outdoor activities. And before we go into another topic, there’s one particular law you must know of Switzerland. It may sound odd to many, but it is illegal to keep “social” animals such as parrots, pigs, fish, and others without their Switzerland pair. So what we understood in this part about Swiss people? Well, they love nature, and they care for pets and animals a lot.


Mostly, Swiss people are kind and friendly but typically keep to themselves. They can be hard shells to crack in the beginning but usually are very welcoming. But of course, to get the best out of a Swiss person, be respectful, polite, and punctual. 

The simple Raspberry Syrup recipe is perfect for an easy and tasty topping on pancakes, waffles, ice cream, and more. You can also use this syrup in cocktails and other recipes.


-1 cup raspberries (fresh or frozen)

-1/2 cup sugar

-1/4 cup water

-1 teaspoon lemon juice


1. Combine raspberries, sugar, water, and lemon juice in a medium saucepan over medium heat.

2. Bring to a simmer and cook until the sugar has dissolved and the raspberries have broken down about 5 minutes.

3. Remove from heat and strain through a fine-mesh sieve.

4. Let cool slightly before serving or storing in a jar in the refrigerator for up to 2 weeks.

Enjoy your delicious raspberry syrup recipe!

Swiss Raspberry Syrup

In our shop, we have Raspberry Syrup coming with a delicious taste and a sweet aroma.


The Swiss Syrup gives you the pleasure of a fresh and real Swiss drink. You can use it to make all sorts of drinks. For instance, if you want to make a summer drink with flavor, you can use Swiss Syrup. Moreover, you can use this syrup all season to make tasty and incredible drinks. 

The kids will love it, and the adults will be surprised by the Syrup juice. 

Raspberry syrup is versatile as well. What does this mean? 

It implies you can use it on many things. Moreover, there are many fantastic online recipes you may use to surprise your loved ones.

The bottle is lightweight. Hence, you can carry it everywhere. It doesn’t require a lot of space. Therefore, it can be your perfect companion for outdoor activities and during school or office lunch. To make it short, this is ideal for everywhere and anytime!

If you’re not so into making your own raspberry syrup, you can just get this one and enjoy the impeccable Swiss taste!

Why are Swiss made watches the best Swiss gifts for Mother’s Day?

Mother’s love is the one and only unconditional love we are ever going to experience. The only person that will always think about you, even if you are grown-up or living far away on the other continent. She will always know if you need something, and she will always care and think about your life. On top of that, she will always be there to help, regardless of her age and possibilities.

It is essential for you to show appreciation and gratitude whenever you can. Of course, the most important thing is to visit her often and to show attention. But, there are some days of the year which are perfect for nice presents for your mother. Her birthday, New Year’s Eve, Easter, Christmas, and one day which is devoted to all moms in this world – Mother’s Day!

Therefore, we’ve compiled the list of some of the most interesting Swiss made watches for your most beloved person. But that’s not all. You have plenty of other watches that you can choose in our offer!  A perfect opportunity to glad your mom with a high-quality Swiss watch. Therefore, take a look at those beauties and see what is the “chosen one” for your mother this year, with greetings from Switzerland!

Hanowa Leandra

Hanowa is the synonym for the top Swiss quality. Therefore, the same applies to Leandra. The Leandra wristwatch is a classic, yet exciting timepiece. It is an accessory that will truly make a statement. Its strength lies in powerful stainless steel together with stylish sparkling stones along with the dial. Furthermore, the dial shows the day, date and moon phase. Nevertheless, this piece has a clean and clear look. Leandra is definitely one of the best Swiss gifts for Mother’s Day you can find.


Wenger Urban Donnissima

Wenger Urban Donnissima collection is a unique blend of femininity and refined elegance. Furthermore, the Urban Donnissima timepiece will highlight your evening wear or ideally complement more casual attire. The best Swiss Made quality at the most reasonable price. Wenger watches are designed to meet the variety of today’s metropolitan trends. Hence, they are showcasing from the most classic flair, toward the most popular vintage touch, to crown with the most geared sportive look.


Jowissa Aura

The elegant watches of the Aura collection combine elegant, cut watch glass with exclusive color creations. The facets of the watch glass catch the light like a diamond while creating a wonderful display. It glitters and fascinates with every movement of the wrist. Also, there are gorgeous leather straps and dials in fashionable colors. Furthermore, in combination with sparkling trims, they are providing the sleek design of the case. That’s why this magnificent watch belongs in the category of the best Swiss gifts for Mother’s Day.


Mondaine Helvetica No1 Bold

A perfect watch for ladies who enjoy strong and impressive timepieces. The Mondaine Helvetica watches are off from traditional position, to fit in the modern women’s needs. Furthermore, the new Mondaine family number, the Helvetica No1 with its curved crossbar, is here to respond to the 2019 trends. Case material is made of stainless steel and bracelet material is genuine leather. Hence, it is a strong, outstanding and one-of-a-kind piece.


Victorinox INOX V

Bold, strong, yet resolutely feminine – the Victorinox INOX V. The natural choice for today’s tribe of empowered, inspired, and globe-trotting women. This is a timepiece with attitude, versatility, and power – all the attributes of a successful, multidimensional, determined woman. Victorinox INOX is the only Swiss watch to withstand 130 extreme endurance homologation tests.


Hanowa Swiss Military Recruit Lady Prime

The genuine Hanowa Swiss Military brand captures the essence of military precision with multidimensional timepieces that sit at the pinnacle of innovation, function, and design. The Swiss Recruit Lady Prime collection is pleasing to the eye and justifies the name with unparalleled build quality and materials. As a result, you get an elegant timepiece that you can rely on to perform and stay looking new over years of daily use.


Wenger City Very Lady

A delicately designed collection that meets your daily elegance! Wenger City Very Lady will be your ideal accessory, whether you are up for a shopping journey or an elegant dinner in town. This analog watch from Wenger City Very Lady collection is a must-have in every fashion-savvy woman’s watch collection. Team it with a pair of dungarees to complete your look for the day.


Jowissa Facet Gold

Like everything that comes out of Jowissa workshops, Facet Gold collection also represents exceptional value. Hence, to experience this multi-faceted beauty, you should see one of these fine timepieces on your wrist. Even the cases of the Facet Gold series come in a variety of sizes. That’s why Jowissa’s watch is a thing of beauty and one of the best Swiss gifts for Mother’s Day.


Mondaine Essence Women Wristwatch

Mondaine Essence women wristwatch represents the stylish combination of two classics. Together, they create a unique look that will dress your wrists in style. Thanks to Mondaine’s easy strap-change system, you can change the watch strap effortlessly, and without the tools, so you can adapt your watch to your look at any time. Its water resistance is up to 30 meters.


Swiss Army Hanowa Lucy

Swiss Army Hanowa watch company presents a youthful, yet high-class Lucy wristwatch. This Hanowa watch is the perfect combination of funky design and slick construction. Because of its endurance, Lucy Hanowa watch makes a faithful companion on any adventure.

Add a pop of color to your outfit with the Lucy collection. You can pick your ideal fit between five contemporary variations.


Every parent knows that finding the right toys for their kids is not always the easiest task. First of all, you have to consider their age and find something that will occupy their attention for longer than a few days. That’s the most common problem with kids – they often find toys interesting for a very short time. So, for the upcoming Easter, you should think about toys that are truly exciting on many different levels. Fortunately, we thought about this and came out with magnificent and unique Swiss Easter gifts for kids. So, what are these toys and why are they so special.

Trauffer and Kiener – unique Swiss Easter gifts

We’re talking here about Trauffer and Kiener toys. Although Trauffer Wooden Toys Ltd took over Kiener three years ago, they still care about the core values of these toys in making newer versions of traditional toys. Kathrin Kiener, the founder of Kiener brand, passed the responsibility of her life work to Trauffer, because, as she said, she wanted to leave her toys and wooden butterflies in good hands. Nobody leaves a life work to someone else just like that. She fully trusts Trauffer, and there’s a massive reason for that.

Every Swiss child knows the little cow with a golden bell. That cow is the trademark symbol of Trauffer. Besides the cow, there are many other figurines, animals, and toys that are perfect and unique Swiss Easter gifts for kids. However, the point is that the focus of Trauffer as a brand is on tradition, craftsmanship, Swiss quality, and wood, which is the most important feature. They use only special wood from Swiss forests, with the quality FSC label. It is a primary guarantee of authenticity and character of Trauffer wooden toys.

The situation was the same with Kiener in the past. This brand always enjoyed an excellent reputation because of the quality, effort, and care they invested in toys. Now, when this brand became a part of Trauffer Wooden Toys Ltd, the situation is the same. Even back in the past, these two brands shared the same values and principles. Both kids and adults loved their toys, and they still do with the same passion. Such a strong tradition is the exact reason why we picked these brands to represent unique Swiss Easter gifts for kids.

Traditional Trauffer toys

Heidi And Peter

Heidi and Peter are characters from one of the most popular Swiss stories for children. It is a Swiss film from 1955. The film is based on the Story of Heidi by Johanna Spyri from 1881. Now you can transport these iconic Swiss characters from the books to your home.


Each individual piece is unique. In addition, they only use water-based colors, making these toys completely safe for your children to play with. Furthermore, both children and adults will adore playing with these adorable wooden figurines.

Swiss Wooden Cow

This sweet Swiss wooden cow is a perfect addition to your home. The cow is their trademark, which stands for manual workmanship, high quality, and Swiss wood. In a world where so many children’s toys are made from plastic, a wooden cow is a significant contrast. This lovely decorated cow is completely natural and made from 100% Swiss wood. Not only that, but it is hand-carved and hand-painted with pure love. Bring your family together with one of Switzerland’s most popular wooden toys!


Barry dog magnet

A Barry dog magnet is a unique piece, individually hand-carved for three generations of the best Swiss craftsman.


The legendary Barry dog is the archetype of the rescue dog. The St Bernard breed dates back to the 17th century when they were kept by monks for guarding protection on the pass of Great St Bernhard. Soon, they evolved into companion dogs and most importantly, rescue dogs. The Swiss Bernard dog is an iconic breed with a long-lasting tradition. For making this charming St Bernard magnet, they used exclusively from Swiss FSC wood. It is completely natural and non-toxic.

Bernese and Barry dog pulling a cart

Create memories with your family with two of the most recognizable Swiss dog breeds – the Bernese dog and the Barry St Bernard. Both variations include a dog pulling a cart with a milk jug. This cute product is all-natural. Tradition, along with Swiss quality and craftsmanship is the driving force behind Trauffer. You don’t have to worry about dangerous chemicals, these adorable dogs are completely safe. Furthermore, these Switzerland toys are also crafted from Swiss FSC wood.


Today, children’s games are becoming increasingly violent and aggressive. By playing with Trauffer’s authentic toys, your child will learn empathy and respect towards all living beings.

RÖSSLI-HÜ Wooden Horse

The “Adventures of the little wooden horse” was written in 1939 by the English children’s book author Ursula M. Williams. That was the inspiration for Trauffer to come out with a line of adorable wooden toys. Also, they make the adventurous Rössli-Hu the same as it is in the book!


If you look at the world of toys today, you will realize it has fundamentally changed. Flashing screens and beeping computers are everywhere you turn. Nevertheless, simple wooden toys are experiencing a real renaissance! For example, this Swiss toy horse is incredibly simple, yet incredibly effective! You can see the cracks in the wood, the changes in coloration; all of which make toys personal to a child.

Trauffer special wooden cow

Trauffer Special Wooden Cow has leather ears and horns. The little bell has a fine sound and the bell band is, of course, a dark leather band. Saliva-fast and non-toxic colors (hand-painted) only set accents where they make sense. Finally, sharp edges are and secondary details are deliberately missing. Dimensions are 31x21x8 cm, and it is available in four different variations – red, black, swiss, and red Holstein. 


Newest Kiener additions

Kiener Wooden Mini Books

Kiener Wooden Mini Books represent a great gift for this Easter. Also, they are continuing the trend of social responsibility when it comes to Kiener toys. The manufacture of finished and semi-finished products highlights various foundations and workshops.


The social integration and support of addicts and mentally impaired workers is also a tradition at Trauffer Holzspielwaren AG for years. Therefore, it is their express aim to support these people in their personal stabilization as well as in their social and professional integration.

Kiener Assorted Sound Cubes

Kiener Assorted Sound Cubes are created for you, us, and nature. Swiss wood is, of course, a crucial part of these magnificent toys. Natural colors are there because of kids and the environment. Also, EN 71 standards are the guarantee of maximum security.


In the end, creating such a company culture means that Trauffer truly cares about society.

Kiener Wooden Butterfly

It is fluttering again, the famous Kiener Wooden Butterfly from Zurich.


As we mentioned, Trauffer Wooden Toys Ltd took over Kiener at the beginning of 2017.  They brought a new version of traditional products. What began 42 years ago out of a love of color and form became a life-long occupation.

Kiener Hanging Wooden Butterflies

The newest variation of traditional Kiener Hanging Wooden Butterflies will not disappoint anyone. When modern and traditional are combined perfectly, you know that the masterpiece is coming out. It is definitely one of the best Swiss gifts for kids, especially for the upcoming Easter.


Kiener butterflies are beautiful as they always were, with only a slight touch of modern manufacturing.


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