Friendship Day is a day when friends and families celebrate the great relationships they have with each other. This day was first celebrated in the UK in 1772. The main objective behind this celebration is to commemorate the friendly relationships that exist between a family and their friends.

The calendar date of International Friendship Day is 30th July. When we look back in history, it was an early Christmas holiday in England. However, in recent times, we celebrate International Friendship Day in July.

People from different parts of the world celebrate friendship day in their own way. Usually, after a hearty meal, people welcome their friends and family members with flowers and gifts. After celebrating Friendship Day, the ceremony sometimes moves on even during the next week.

friendship-day

In fact, it was on this same date in 1874 that the English Princess Diana proposed to King Edward IV of England at Chatteris. She said that she loved him and wanted to marry him. A few days later, King Edward granted her what was referred to as the “poisoning kiss.” The proposal of marriage was very popular in several countries, including Paraguay. In fact, Queen Victoria invited Paraguay to celebrate Friendship Day with her on the 16th anniversary of the acceding of the English crown.

Today, many people have turned the social media platform into one of the places to celebrate National Friendship Day. The best way for you to get to know people from other parts of the world is through social media websites. Two of the most popular social media platforms are Facebook and Instagram, of course. People share photos with their friends and happy memories they had together throughout the years.

If you want to find new friends online on this day, you can use Twellow and Find Out, and Friendfinder. These three websites allow users to search for friends within the area where they live. Once you have found your friend, you can send them a message to celebrate Friendship Day.

friendship-day

On the other hand, if you’re more for “live” friendship – there are also plenty of options. You can host a lunch party, spend a whole day in the local park with your friends, or go on a road trip, for example.

How are you going to celebrate this year’s Friendship Day? Do you prefer “live” socializing or an online adventure?

Whatever your option for this year is – we wish you to have a memorable Friendship Day!

If you wish to give a valuable, quality gift to your friend this year, browse through our shop. We guarantee you’ll find something that your friend simply adores!

In our recent article, we were talking about how free shipping might support “modern slavery”? Now, it’s time to shift the story in a merely different direction. Hence, we’ll analyze how shipping might interfere with sustainability and the environment.

Last time we mentioned questions that people usually ask us regarding shipping. However, there is one more that we often receive:

Why (average) shipping time cannot be shorter?

There are two primary reasons – sustainability and the environment.

sustainability-and-the-environment

How can shipping affect sustainability and our environment?

As a climate-neutral company, it’s needless to say that we deeply care about our planet and its environment. But still, you might wonder what does it have to do with shipping? And why the average time for dispatching your order is ten days?

Well, there is a huge reason.

This way, we can order goods for many of our customers at one time. By doing that, we reduce traffic and resources for our planet. And it’s a pretty big deal!

Believe it or not, many “big players” are continually destroying new goods in so-called “destroy stations” throughout the world. Long story short, the goods usually get processed into cleaning rags, among many other things, mostly because of high storage costs. Can you imagine how destructive that is?

In addition, the “duty of care” law came into force in 2020, which is intended to make companies more responsible. For example, it says that – when distributing goods, companies need to make sure that products don’t end up in the junk. But, unfortunately, there are still no strict penalties and punishments for violation of this law.

Anyways, as we mentioned above, we are a company that deeply cares about the sustainability and environment of our planet. So, therefore, we’ll stick to our current shipping sustainability policy – the average delivery time will still be ten days. And hope you have a better understanding of why that is so.

sustainability-and-the-environment

Caring about the environment is crucial for saving our planet

In the world we live in, it’s more important than ever to be environmentally friendly and save our dear planet. Individual efforts are essential for this global goal. But, when you do it as a company, the overall results are more significant and much more visible.

So, in terms of shipping, what is the exact thing that we do that really matters when it comes to environmental care? Paper, of course!

We use only the specific paper that can be used as agricultural waste! So, there’s no need to chop more trees and destroy our planet for no reason. Such a way of doing business considers the health of our planet. Going fully digital is the only better solution, however, it’s still not entirely possible (maybe it will be in the future). As a Climate Partner, we have a privilege and a duty to support climate neutrality.

In the end, you might still ask – what does it have to do with me?

sustainability-and-the-environment

Well, as an individual, you don’t have to care about our planet – it’s your own will. But, as a responsible, reliable, and conscious person – you need to play your part in this planet-saving mission. There are many ways to be ecologically active, and online shopping is only one of these.

While shopping at Swiss Made Direct and accepting our shipping policies, you can be sure that you’re on the right side in the environmental activity. In fact, you’ll support our climate and environmental efforts and, most importantly, you’ll know that you did something good for our planet.

We have only one planet – let’s save it for future generations!

And STAY TUNED! In the following months, we’ll have more news about our future climate-neutral projects.

We’re proud to announce that Swiss Made Direct is the best Swiss-made e-commerce platform for 2021!

Since we are the oldest online store of this type and since we focus only on original, authentic Swiss-made products, it’s needless to say that we feel that this reward is well deserved. We’ve worked extremely hard for so many years, and most importantly, we’ve always adhered to our core values.

And what are these values?

First of all, it’s originality and authenticity of our products. Our motto from the very beginning was the same as it is today – let’s bring the true spirit of Switzerland to people’s homes throughout the world. Since we’re doing it successfully for years, we feel that our customers recognized us as the trustworthy resource of original Swiss-made products. Therefore, this reward is the confirmation of our customers’ satisfaction.

The second thing is our in-depth respect towards the environment. We put a lot of effort into maintaining climate neutrality. Hence, ecological awareness is one of the key points of our business and how we operate it.

And finally, we want to thank our customers who share this reward with us. They were loyal even throughout the pandemic, which was proof that they truly appreciate our business and values. We want to thank all of you and promise that, in the years to come, we’re going to improve even more, in every possible area of our business.

This is a really huge day for all of us. Hopefully, there will be more days like this in the future because our goal is to keep being the best Swiss-made e-commerce platform! And you, our dear customers, are the ones whose satisfaction is the key to our success. So, we’ll keep listening to your wishes, and keep bringing you the true Swiss quality!

Thank you!

For more information about our Business Excellence Award, click on the links below:

https://www.acquisition-international.com/issues/business-excellence-awards-2021/36/,
https://www.acquisition-international.com/2021-business-excellence-awards-press-release/.

Questions that we get most often from our dear customers are:

  1. Why are shipping rates high?
  2. Have you considered free shipping?
  3. Is there any way to reduce shipping costs

Let’s think for a second about all these questions.

First, we need to analyze shipping as a term. It basically means that you get a delivery service (to another country or even continent) while you’re still at the comfort of your home. So, in the process, there are people who need to transport products you ordered, using either ship, plane or any other form of transport.

free-shipping-modern-slavery

Logically, these employees NEED TO GET PAID for their work. So, what would it actually mean when shipping is entirely free or, at least, reduced?

There are two options:

  • It’s either an act that could support “modern slavery,” where employees work for free or are super underpaid
  • Or shipping costs simply get calculated into the regular price (without mentioning it) – which is a non-transparent behavior

Example:
A. Cost of goods – $200.00 + shipping costs $30.00
B. Costs of goods, $230.00 (incl. free shipping)

Which option looks more honest and transparent? It’s A, of course.

Let’s talk more deeply about both circumstances mentioned above.

Why could free shipping stand as a part of “modern slavery”?

Unfortunately, so-called “modern slavery” exists in all stages of the supply chain, including the later stages of shipping and delivery to consumers. However, in today’s world, customers are less and less supportive of companies that practice such harmful behavior towards employees and other companies.

Even before becoming a climate-neutral company, we deeply cared about our environment, and logically, about people. That being said – we cannot support free shipping because it would basically mean that we support work without monetary compensation, which in today’s world could be called “modern slavery.” In addition, we also believe that free shipping is also not beneficial for the environment and climate. But this will be discussed in another post.

Let’s try to illustrate it with an example. Then, It’ll be much clearer to you:

Imagine a woman named Johanna. She is a single mom with two kids and works hard as a shipping employee to support her family. Then, one day, her boss comes and says that there will be some free deliveries – that obviously nobody paid for, and adds that, according to that assignment, there’s no money to pay for her work. So, which choices does Johanna have in such a situation?

  1. Quit her job
  2. Ask why the producer doesn’t pay her and other workers, where the answer is simple – producers are not supposed to pay for shipping costs. They sell products and pay their own employees within the company – that’s it. In the end, they need to earn money to survive as a business, so any unnecessary additional costs are not an option.
  3. Ask why her boss doesn’t pay for that – a similar answer to the previous one

In other words, her life is RUINED because of free shipping! And you know what’s even worse? There are MANY Johannas in this world. They all need money to live, and more importantly, they deserved it for their hard work. There is just no alternative to do that. And there shouldn’t be.

free-shipping-modern-slavery

So, next time when you think about free shipping, remember the story of Johanna or any other person in a similar situation.

Why can free shipping imply disrespect?

Countless shop owners, bigger or smaller, throughout the world, blatantly use “free shipping” as a “benefit” while calculating it into the price (some bigger companies use it to ruin competitors). That’s just not fair to customers who actually believe that they pay only for their ordered product. When such information is presented as “free shipping” without indicating the exact truth – it simply implies disrespect towards customers.

It’s needless to say that Swiss Made Direct, as the oldest and leading Swiss online shop that sells authentic Swiss quality products, doesn’t want to utilize this type of service.

Throughout all these years, we created special relationships with our loyal customers. And there are three reasons for that:

  • We sell quality, original products coming directly from Switzerland.
  • We respect our customers and always try to find solutions to our mutual satisfaction. 
  • There’s nothing masked or hidden on our platform and in communication with you as our customers. We work as transparently as possible.

These are also huge reasons why we’re not supporting free shipping because, in our opinion, it’s dishonest.

free-shipping-modern-slavery

What is the bottom line here?

As a company that cares about the environment, people, and sustainable planet as a whole, we will keep being honest with you, and hence, we don’t want to support and abuse the free shipping thing.

Remember:

  1. Every company needs to earn money so they can pay their own employees
  2. Shipping company owners are also not supposed to pay these costs out of their pocket. If they would work this way – they would be bankrupt.
  3. The only way for shipping employees to regularly earn money is to get paid by customers who need their service

We hope this article gave you a new perspective on “free shipping” and its deficiencies.

Adventures never stop! Autumn is coming, and for some people, it is even the best season for traveling. Camping, hiking, or cycling are some of the best activities you can do in Switzerland. Therefore, getting the best Swiss backpacks and bags should be mandatory for any of those journeys. In our offer, there is a variety of different equipment, but we decided to give you our suggestions. There are multiple Wenger backpacks and Swiss Army bags, but also many other excellent choices. Here are the 12 best Swiss backpacks and bags you can shop in 2021!

Original Swiss Backpacks

Wenger Synergy Deluxe Backpack

Keep up with the most demanding of schedules with the spacious Wenger Synergy Deluxe backpack. It provides all-day comfort and superior protection with features such as the Triple Protect compartment for a 16” laptop. CaseBase stabilizing platform will keep your bag standing upright. Also, there is a SmartOrg – ultimate organizer with a large zipper opening. You have a dedicated tablet pocket and quick pocket for easy access to essentials. Finally, there is a smart charge external USB plug with a charging cord. Everything you need in one place!

swiss-backpacks

Wenger WaveLength Swiss Backpack

Stylish and lovely – Wenger WaveLenght Backpack offers outstanding organization as well as dedicated laptop and tablet compartments. Mesh side pockets are there to hold a water bottle or umbrella. Also, there are pad pockets for laptops and tablets, as well as the Pass-Thru trolley strap. Most importantly, it has the essentials organizer which keeps items like cords, chargers, and business cards neat and accessible.

Wenger SkyPort Swiss Backpack

The Wenger Skyport backpack is a modern business backpack with RFID protection and shock-absorbing shoulder straps. There is a CaseBase Stabilizing Platform that keeps the bag standing upright. Also, there is one more addition – Pass-Thru grabs handle slides over the handle system of wheeled luggage for easy travel. Most importantly, this backpack has a Triple Protect 16″ laptop pocket and a bit smaller (12″) tablet pocket. One of the most useful Swiss backpacks and bags out there!

wenger-city-port-backpack

Wenger Laptop Bag: Wenger Source

This slim Wenger Source laptop bag offers perfect protection for your electronic devices and documents. Essentials organizer includes a dedicated 10″ tablet pocket with anti-scratch lining. Also, there are file compartments for document storage.

wenger-laptop-source-bag-swiss-suitcases

Swiss Army Exclusive Rucksack

The Swiss Army Exclusive Rucksack or Swiss army backpack is made of an old army wool blanket. Hence, it is dimensionally stable and waterproof. From the outside, it has an inner compartment at the front, which is accessible through a zipper that is 22 cm long. The compartment design of the Swiss Army Rucksack is very generous. In the interior, there are still various internal pockets. One of the most original Swiss army backpacks you can imagine!

wenger-city-traveler

Swiss Bags

Swiss Army Sporty Travel Bag

The Swiss Army sporty travel bag is an elegant sport and travel bag made of an old Swiss army wool blanket and inside out of truck tarpaulin. Thus, the travel bag is dimensionally stable and waterproof. It also corresponds to the size that can be taken as hand luggage on the plane. One of the most original of all Swiss backpacks and bags in our offer.

swiss-bags

Swiss Army Shopper Bag

Swiss Army shopper bag is made of old Swiss Army blanket and out of truck tarp decorated. Therefore, it is dimensionally stable and waterproof. It is very robust and has access from the inside compartment (about 19 x 19 cm) which can be locked with Velcro.

Swiss Army Necessaire Bag

Swiss Army necessaire bag is made from old Swiss army rug (outside) and from truck tarpaulin (inside). The bag is handmade in Switzerland. There is an all-around zipper, which makes the necessaire particularly easy to open. The strap is made of webbing.

Ethno Line Toiletry Bag

Ethno Line toiletry bag is made in Switzerland by hand. There is a large transparent utensil compartment with zipping, mesh pocket with zipping, double zip pocket RV. Also, it has an external back pocket with zip and a hook for hanging. The strap is made of webbing. And, of course, Velcro is always there.

Elegance Swiss Army Travel Bag

The outside dimensions of this bag are about 50 cm long and 23 cm wide, and the maximum height is about 35 cm. It has short, ergonomically shaped straps and a long, adjustable carrying strap with a comfortable carrying pad. The long strap is also removable by carabiners. At the top center is a long zipper, through which you can fill up the bag comfortably.

elegance-swiss-army-travel-bag

Swiss Army Cross Body Bag

The side cross-pocket medium is a bag for him and her. On the inside back wall, there is a special, variable separation compartment, which has an A4 cross-section block in it. On the outside, there is again an assortment for a mobile phone, three pens, and three different flat compartments. Between this compartment and the outer inner wall, there is still room for some writing utensils, books, or other utensils.

Swiss Army Document Case

The Swiss Army document case is a wonderful folder that can hold almost the entire office stuff.  This folder is made of an old Swiss Army rug as well as the truck tarpaulin. The Swiss Army writing folder Deluxe is doubly composed and inside each plastic, there is a plate incorporated, which gives additional stability.

swiss-army-document-case

The cryptocurrency market is booming. Millions of users are now trading Bitcoin and Altcoins on a daily basis. And thousands of people join this excellent market every day. And the reason behind this massive growth in numbers is the increased usability of cryptocurrency. You can now buy more things than ever with Bitcoin and other Altcoin. From cars, video games, furniture, and now Swiss-made products, you can get everything using crypto.

And when you use cryptocurrency to purchase something from the market, there are few advantages, and today we will discuss a few of them in this blog.

Elimination of Banking Fees

With a conventional payment system, no matter how small the transaction is, at the end of the year, the bank will charge you for initiating the transaction. And no one likes to pay extra or their hard-earned money. The advent of crypto has changed this century-old pattern. Though the practice is not entirely abandoned, the charges are smaller if you are paying with crypto. How much? Well, first, you need to know how much your bank charges to set the comparison. If you are using a Credit or Debit card, the bank can charge you about three to five percent. And if you calculate that every year, then you will realize it is a lot. On the other hand, completing transactions with cryptocurrency will charge you about one percent or even lower.

Now to avoid the extra charge, the consumer is leaning towards cash payment. However, that’s not an ideal choice because what if you are shopping online? And also, during the pandemic, you have to avoid going out as low as possible. Hence most of the time, you will pay online, and therefore you are being charged more. Cryptocurrencies allow consumers to continue using cashless pay methods and reduce the amount spent on transaction fees. And we don’t want you to pay the extra charges. Therefore, for your convenience, you can use your cryptocurrency to make payments at Swissmade Direct and get the best Swiss-made products.

Now to avoid the extra charge, the consumer is leaning towards cash payment. However, that’s not an ideal choice because what if you are shopping online? And also, during the pandemic, you have to avoid going out as low as possible. Hence most of the time, you will pay online, and therefore you are being charged more. Cryptocurrencies allow consumers to continue using cashless pay methods and reduce the amount spent on transaction fees. And we don’t want you to pay the extra charges. Therefore, for your convenience, you can use your cryptocurrency to make payments at Swissmade Direct.

Global accessibility

There are more than 190+ countries in the world. And needless to say, their financial institutions are different, complex and the currency is different. These things are problems for regular customers. Why? Well, most countries do not allow their citizens to initiate transactions in foreign currency. Though there’s an option to use a third party, they will charge you for their service.

On the other hand, cryptocurrency is not centralized and is not regulated by one county or one institution. Hence no one will block you from doing transactions with other countries. And the best part is there is no charge at all! If you have been facing problems or being overcharged by your banks for shopping with us, then you can use cryptocurrencies to avoid restrictions and expensive charges.

Lower risk of fraud

Cybersecurity is a concern for everyone. So do credit card and debit card frauds. When you place an order with a card, you are giving away important information. And most of the organization works tirelessly to ensure the data is safe and secure. However, all of these cybersecurity or fraud issues can be avoided through crypto transactions.

Behind a crypto payment, there’s no name and bank account. It is just a wallet-to-wallet transaction initiated by you, processed without any centralized institution. The blockchain technology behind Cryptocurrency is sophisticated and robust, which is why researchers are working to bring them into another aspect of digital life. For now, if you are looking for a safe and secure way of shopping online, we are here for help.

The benefits of cryptocurrencies are many. However, for an online shopper, the above three will affect you more. Cryptocurrency is growing, and the technology is evolving at a rapid speed to bring more benefits and close loopholes if there are any. And if you like to shop securely, safely, and without spending on overcharges by banks, then Swissmade Direct wants you on board. Swiss-made products were never more accessible.



Father’s Day is coming very soon, and it sometimes seems this holiday is in the shadow of others, which is unfair! It lacks significance like Easter or Christmas, and there is no such passion as for Valentine’s Day. Also, it is not as popular as Mother’s Day throughout the world. This doesn’t seem right at all, and this year is the perfect moment to change our approach to this awesome day!

Why is it important to celebrate Father’s Day?

Well, the father, as one of the key figures in our lives, is someone who was always there for us. He taught us everything! From basic, childhood things to some random, cool stuff which are also more than welcome.

He brought you to watch the football game live for the first time. The same applies to the music concert or the cinema. Also, you went fishing or hiking together. He taught you how to ride a bicycle. The first time you felt the seawater was with him. Father bought your first ice cream. He was playing games with you but was also helping you with the homework if it is necessary. He was there to hug you when you were crying. And when you were growing up, he was there to teach you all the life lessons, regardless of the situation. The best life coach you’re ever going to have! And most importantly, all mentioned things he did because he loves you more than anyone and anything else.

fathers-day

But, how to prepare a memorable Father’s Day?

You already know your father’s passion and what he likes the most is. However, in case you are wondering how to surprise him, we’ve decided to suggest some ideas about how to entertain him and make him feel great for the upcoming Father’s Day.

If your father is a movie fan, you can watch together his favorite movie as you did years ago. It will evoke some old memories when you were spending much more time together. Also, he will notice that you were thinking about him and that you remember the good old times. However, if he prefers to watch new things, you can go to the cinema and enjoy some of the latest Hollywood blockbusters.

Also, you can prepare his favorite meal for dinner. And if he was the one who taught you how to make it back in the days, then it is undoubtedly the right thing to do! Ask your mother, brother, or sister to help you, and then eat together. His heart will be full of sweetest emotions. But, if you’re not that great of a cook, you can always go to the restaurant and order some good wine together with his favorite dish.

The picnic is always a good idea, too! Especially if he likes spending time in nature, fishing, hiking or hunting. You probably remember last time you were together cooking meat outside. Make it look like he did it for you back in the days. Go along with other members of the family and prepare everything he likes. If it seems like a good idea to you, but you wonder how to do it, here you have some of our suggestions.

fathers-day

And finally, the only thing remaining is to think about the present! We’ve already mentioned that the father is one of the key persons in everyone’s life. Therefore, you should glad him with the best gift he can think of, with something he wants the most and what has the infinite value. And you know there’s nothing better than the high-quality Swiss made gifts!

What have famous people said about a father?

In the end, let’s see some of the nicest quotes and thoughts about the key figure in our family.

It is a wise father that knows his own child. – William Shakespeare

One father is more than a hundred schoolmasters. – George Herbert

The older I get, the smarter my father seems to get. – Tim Russert

My father gave me my dreams. Thanks to him, I could see a future. – Liza Minnelli

No man I ever met was my father’s equal, and I never loved any other man as much. – Hedy Lamarr

Every true chocolate lover knows that Swiss chocolate is the best in the world. It’s not even debatable, at least for a massive percentage of people. But what is truly the reason why it has been the best in the world for so many years? It is impossible to provide a single answer to this question. Therefore, we’ll go through different reasons so you can have a clearer picture of why Swiss chocolate is people’s favorite.

Swiss precision in creating chocolates (but other products as well)

Swiss precision is very well-known throughout the world. It doesn’t only mean that you’re going to receive your product without any single mistake. Most of the time, you will get precisely the same shapes and variations, as you did, for example, before a year or two, unless the product has been changed in the meantime. So, the situation with Swiss chocolate is the same. Regardless of which Swiss chocolate brand you prefer, you will always get the most precise shapes and pieces.

swiss-chocolate

A super high-quality standard

Same as with the precision, Swiss products are also famous because of their quality. Chocolate is definitely not an exception when we talk about quality. The first thing that differentiates most Swiss chocolate brands from the rest is the selection of raw materials. However, it wouldn’t be enough without expert manufacturers. In combination, expertise and natural materials create the high-quality chocolate that melts on the tongue, with a subtle and delicate flavor. You’ll never experience an aftertaste or a sandy feeling in the mouth with authentic Swiss made chocolate.

Chocolate pioneers

In the 17th and 18th centuries, chocolate was not so popular and luxurious eating experience. It was mostly chewy and unpalatable. The Swiss pioneers were the ones who started the change of the chocolate world. In 1819, Francois-Louis Cailler opened the first merchandised chocolate factory in the town of Vevey. Many others started following his steps, and soon, there were factories all around Switzerland. Sprungli family set up a shop in Zurich, which later merged with Rodolphe Lindt’s Bern factory at the end of the 19th century. And that’s how the story went on until nowadays.

swiss-chocolate

Swiss people support their national industry

This point is very critical. Although Swiss made chocolate is known everywhere in the world, still, it is very important that Swiss people consume a great deal of their own chocolate. According to multiple rankings, Swiss people are ranked at the top among all chocolate lovers in the whole world. People are aware of the high-quality of their industry, and because of it, they don’t need any encouragement to support local brands and industries.

Swiss chocolate melts-in-the-mouth

Rodolphe Lindt is the first person who applied the so-called “conching” method to create the first melt-in-the-mouth chocolate back in 1879. Why is it so important? Because, for all these years, this method guarantees the success of Swiss made chocolate, homogenizes the product, and creates a great flavor. Although the patent for this process was created in the 19th century, it still works! Many Swiss chocolate brands entirely rely on the melt-in-the-mouth tactic.

swiss-chocolate

Tradition + Innovation

As we mentioned several times throughout the article, modern chocolate was developed in the 19th century. Therefore, it has deep roots in tradition, and it is a secret to its success. However, to satisfy chocolate lovers nowadays, you can’t rely only on tradition. What Swiss manufacturers realized is that the best way to create chocolate nowadays is to combine traditional recipes and innovative approaches. That is precisely how many Swiss brands create their sweets in the last 20 or 30 years. Science also has a role in this process. All findings within the industry are essential, especially when it comes to health and nutritional benefits.

Now you can have a clearer picture of why Swiss chocolate is people’s favorite in the entire world. If you are a huge fan, then don’t forget to check all these beautiful sweets that we have in our offer. At Swiss Made Direct, we have so many chocolate brands that develop high-quality Swiss made chocolate.

It’s so great that, besides Mother’s Day and Father’s Day, we have an international holiday to celebrate all family members and the importance of the family as the backbone of society. International Family Day is an excellent opportunity to remind ourselves that family as a unit is still the “framework” within which we function as humanity.

international-family-day

Raising awareness

This holiday is held every year on the same date – May 15. Besides celebrating families and raising awareness about family problems around the globe, it’s also an important day for communities and cultures. The reason is the same. The family is the essence of any community, regardless of how small or big it is.

On this day, it’s super important to be thankful for having your own family and also, to acknowledge and emphasize with families that are experiencing difficulties, especially during these COVID-19 times. Therefore, days like this one are crucial to spread awareness about family issues worldwide.

Why is International Family Day so beneficial?

Besides raising awareness, there are plenty of other reasons why we should celebrate families.

The first one is, obviously, the reminder that family is the key element of society. Who knows what would have happened with each of us without the support of our families.

international-family-day

In our formative years, the family is still the number one guide throughout new cognitions about life. Also, in adulthood, you still get direct support directly from the members of your family.

Finally, since we’re all aware that not all families are perfect, you can also celebrate people in your life who you consider being your family – even if they’re not your blood relatives.

Strengthening communities

As we already stated, family is the backbone of community (and society in general). So, the logic is simple – by strengthening families, we’ll strengthen our communities as well. Support each of your family members to be the best version of themselves. When we all gather together as such, we can inevitably grow as communities/societies. And hence, create a better world for everyone.

international-family-day

Every family is unique

Celebrating all families on this day doesn’t mean that we should give up on the fact that every family is unique. We all have our physical and psychological differences, which is exactly what we need to nurture together! Let people be themselves and support them in growing as individuals and parts of families.

Uniqueness doesn’t divide – it connects people!

International Family Day at Swiss Made Direct

In the end, we wish you all to celebrate International Family Day with your loved ones. If you want to give a special gift to any of your family members, feel free to browse through our shop!

“If the bees die, man dies” – so the saying goes. But what can you personally do to help save the bees? Here are eight simple actions you can take to be part of the solution:

Hang bee dumplings!

Bees need your help, especially in winter when flowers are not blooming. That’s why you should hang bee dumplings in your garden or by your window during the cold season so that the insects have something to nibble on.

Eat more or less honey!

We don’t really know ourselves. It could be good for the bees if you consume more honey because there would be more beekeepers, thus more bees. On the other hand, it is bad because honey production exploits and kills the bees. Anyway, one thing is certain – the current amount of honey you eat is wrong and got us to where we are now in the first place. Change that, you bee killer!

Grow a beard!

Offer yourself as a sanctuary for an endangered swarm of bees. Positive side effect – the so-called bee beard gives you a lot of respect from other people. After all, no one wants to start a fight with such an amiable animal protector. Hipsters can refine their appearance with bee glasses and a bee shoulder bag.

Just renounce gardening forever!

Here’s the best part – just don’t lift a finger in the garden anymore. After all, trimmed lawns, weedkillers, and cut-back bushes – all of these deprive bees of their habitat. So you can lie lazily in your hammock with absolutely no worries, and whenever someone criticizes your overgrown garden, you can say you’re doing it to save the bees. Great! Idealism can be that simple.

save-the-bees

If you get stung by a bee, let it stick!

Because of barbs in the bee’s stinger, bees die if they are removed after being stung. So if you are stung by a bee, first tranquilize the animal and then make sure it stays in the wound for the rest of its (or your) life.

Feed only on withered, dried wildflowers!

The more people feed on wilted, dried-up wildflowers – the more farmers will be forced to turn their arable land into wildflower meadows for economic reasons, which they can only harvest in the fall. Ideal conditions for bees and other insects! To make this strategy compatible with suggestion #2, you can top off your daily wildflower meals by pouring a tiny or large amount of honey on top. Bon appetit!

Always keep your hornet on a leash!

Hornets often behave aggressively towards bees and can kill you with their stings. Therefore, always keep your hornet on a leash when you take it outside your front door. Even supposedly well-behaved hornets cannot fight their instincts when you encounter a bee.

Let’s save the bees!

Only those who have lived with them for a while really know what makes bees tick. So get an appropriate disguise and join a state or wild swarm. Learn the bee dance, collect nectar, become one with the bees. Serve the queen, drive away wasps… What did you want? Never mind. You are a bee now. Bzzzzz. Bzzzzzzz. Bzzzzzz.

By: Universitat Luzern

Ideas that receive the most positive ratings on crowdsourcing platforms are not necessarily the best. A study shows why this is the case and what a company should look out for when evaluating ideas.

Companies are increasingly relying on online innovation platforms to generate and evaluate ideas for new products and services. Swiss beverage company Rivella also used one when it came time to launch a new flavor in 2012. More than 800 ideas were submitted, and it quickly became clear what the community wanted: a health-oriented ginger-flavored beverage. But upon closer inspection, those responsible realized that only a handful of people were making “a lot of noise” about this flavor. In the end, the consensus at Rivella was that the ginger flavor would be a flop on the market, and those in charge decided on a different idea.

Over 30,000 ideas examined

According to Reto Hofstetter, professor of business administration at the University of Lucerne, a typical example of social bias. To understand how this can distort results, he conducted a study. Over 14 months, the team led by Prof. Dr. Reto Hofstetter examined 87 crowdsourcing projects on Atizo, one of Europe’s leading innovation platforms. A total of 31,114 ideas from 18 Swiss companies were analyzed. Since sorting and evaluating these proposals is very time-consuming – an average of 358 ideas are received per competition – Atizo offers the option of immediately rating and commenting on the ideas. The study showed that these likes and comments have an impact. This is because the companies use this evaluation system to decide which ideas are rewarded.

Market success not guaranteed

But it turned out that for positive comments or likes, the same are returned – regardless of whether the idea is liked or not. A well-known phenomenon in social media. In addition, people can network as “friends” on Atizo. The researchers found that ideas from friends are commented on and positively evaluated more often than ideas from people with whom one is not networked. In a further step, the scientists investigated whether the “crowd” can actually predict which products will be successful on the market. For this purpose, they surveyed the companies one year after the conclusion of the ideas competition to find out which of the crowdsourcing ideas had been successfully implemented. Reto Hofstetter: “The results showed no correlation between the ideas preferred by the crowd and those that actually led to successful products.”


In summary, the study does not advise against crowdsourcing. However, it does suggest that companies should look beyond likes and mutual positive reviews and find more effective ways to evaluate the ideas generated.
Prof. Dr. Reto Hofstetter led the study, “Should You Really Produce What Consumers Like Online? Empirical Evidence for Reciprocal Voting in Open Innovation Contests,” together with co-authors Dr. Suleiman Aryobsei, Manager at A.T. Kearney and Prof. Dr. Andreas Herrmann, Professor of Marketing and Director of the Institute for Customer Insight, University of St. Gallen, and published the results in the “Journal of Product Innovation Management” (article). A summary was published in the “Harvard Business Review.”

Before the gray days, there was a huge giant, Sämtis or Säntis. His bed was the Schwendibach valley, and the Meglisalp with its velvety alpine grass was his floral pillow. But where he pricked his elbows when he got up, the Seealpsee dreams today. He carried his food in an enormous sack which he had patched up from the skins of a thousand primitive oxen and ten thousand bears.

appenzell-the-giant-säntis

As the giant wandered around in the flat country down by the lake once again, he took a liking to the many cute little houses that stood together in light piles on the plains and by the water. In order to be able to play with it in peace at home, he wiped some villages with his hand together with man and mouse into his giant sack. A stocky farmer was surprised while he was mowing but quickly ducked into a ditch. No sooner had the giant fist swept over him than he jumped up, stretched out as far as he could with his long arms, and tore a long slit in the bottom of the sack with his scythe.

The giant, who never paid much attention to the exciting fuss of the fidgety little creatures, swung his sack over his shoulder and stomped contentedly towards the Alpstein. But since the sack bobbed back and forth in a wide arc with every step, the houses falling out of the crack were sown far over the whole country. It was only when he wanted to sit down on his usual bench, the Alpine igloo, and pick out the booty that the giant noticed the loss. In his anger, he quickly emptied the rest at his feet. Then the giant Säntis disappeared and never came back.

But nevertheless, he became a legend of the Canton Appenzell. 🙂

Appenzell at Swiss Made Direct

The story of the giant Säntis is beautiful, but that’s not the only reason why we love Appenzell. It’s a historic region, and one of the symbols of Switzerland.

The best way we can present it to you is through our products.

Feel the spirit of Appenzell!

Appenzeller Classic Caramels Tin

In the in-house Goba manufactory, the Appenzeller Classic Caramels Tin awaken. The basis of this cream candy variation is the traditional original recipe that lasts over 100 years.

The creamy little cubes convince with their delicate melt and the crumbly softness. So, it’s a seductive pleasure, a gift for the future. Connoisseurs make them with patience and enjoyment. The intense caramel taste makes it enjoyable in the mouth for a long time.

appenzeller-classic-caramels-tin-the-giant-säntis

Appenzeller Biberli With Hazelnut Filling

What is Appenzeller Biberli?

This pastry is originally from the canton of Appenzell – thus the name. But today, people eat it all over Switzerland. Also, this Appenzeller Biberli has a slight but powerful touch of hazelnut filling. Together, they create an exquisite taste.

You won’t regret giving it a try. The giant Säntis also wouldn’t. 🙂

appenzeller-biberli-with-hazelnut-filling-75g-the-giant-säntis

Zweifel Mini Appenzeller Biberli Cookies

Zweifel mini Appenzeller Biberli cookies are unique Swiss biscuits. They are a lovely concoction of special spices and special dough handling. Eat them with your cup of coffee in the morning, share them during meetings or simply snack on them while you’re on the go.

The beautiful packaging is finished with an original motif by Appenzeller artists. Hence, these are not only cookies but a complete Swiss experience.

zweifel-mini-appenzeller-biberli-cookies-228g


Zweifel Appenzeller Bärli-Biber

Finally, we have a gingerbread product with sweet hazelnut filling. Zweifel Appenzeller Bärli-Biber offers an incomparable taste! If the giant Säntis was alive today, he would enjoy this one for sure! 🙂

It’s another Swiss classic that represents the Appenzell region in the best possible way.

zweifel-appenzeller-barli-biber

GET IN TOUCH WITH US

News Updated

Select your currency
EUREuro
0